Search engine optimization is a marketing strategy for increasing your site's rankings in search engine results pages. SEO can also be used to increase traffic from other sites through incoming links, and make the site more discoverable by using keywords effectively.

If you have a website that people should find when they're doing a web search, then your site needs some kind of search engine optimization. In fact, any business with the competition online could benefit from optimizing their site for Google or Bing. An outdoor equipment store should optimize listings because its customers will look for these types of stores on Google while planning a backpacking trip, a restaurant should optimize because customers look up restaurants while planning a date on the town, and an auto shop should optimize listings because people have questions about car maintenance while shopping for used cars.

The price of SEO depends on many factors, such as the number of keywords you want to rank for, your target position in search results, and how competitive those keywords are. To get an accurate cost for SEO service it is best to take advantage of our free SEO constultation, so we can better understand your business goals and the digital landscape we need to leverage to achieve those goals together.

On-page optimization deals with factors on your own website that you can control to help search engines understand what your site is about and where it should be ranked. This includes keyword placement, meta descriptions and titles, content relevancy and structure, H1 tags etc. Even if you're not trying to "game" or trick the search engines into ranking your site higher, optimizing these elements will help them understand the core concepts of your site better so they rank it higher as a result. Off-page optimization deals with things like backlinks (the number and quality of sites linking to you), social media signals (likes, shares etc.), and citations (locations where your business information is listed online). These things signal to search engines that your site is popular, trusted and of good quality.

We can usually get you ranking on page one of Google within a couple weeks. Depending on how competitive the keywords are though or if there is anything holding us back (poor navigation, lack of valuable content etc.) it may take up to three months or more before we see visible improvements in traffic numbers. Don't worry! Even once we hit our initial target position, we'll monitor how things continue changing and update the campaign accordingly so you don't have to pay for rankings that aren't improving.