FAQs About Search Engine Optimization
Search engine optimization is a marketing strategy for increasing your site's rankings in search engine results pages. SEO can also be used to increase traffic from other sites through incoming links, and make the site more discoverable by using keywords effectively.
If you have a website that people should find when they're doing a web search, then your site needs some kind of search engine optimization. In fact, any business with the competition online could benefit from optimizing their site for Google or Bing. An outdoor equipment store should optimize listings because its customers will look for these types of stores on Google while planning a backpacking trip, a restaurant should optimize because customers look up restaurants while planning a date on the town, and an auto shop should optimize listings because people have questions about car maintenance while shopping for used cars.
The price of SEO depends on many factors, such as the number of keywords you want to rank for, your target position in search results, and how competitive those keywords are. To get an accurate cost for SEO service it is best to take advantage of our free SEO constultation, so we can better understand your business goals and the digital landscape we need to leverage to achieve those goals together.
On-page optimization deals with factors on your own website that you can control to help search engines understand what your site is about and where it should be ranked. This includes keyword placement, meta descriptions and titles, content relevancy and structure, H1 tags etc. Even if you're not trying to "game" or trick the search engines into ranking your site higher, optimizing these elements will help them understand the core concepts of your site better so they rank it higher as a result. Off-page optimization deals with things like backlinks (the number and quality of sites linking to you), social media signals (likes, shares etc.), and citations (locations where your business information is listed online). These things signal to search engines that your site is popular, trusted and of good quality.
We can usually get you ranking on page one of Google within a couple weeks. Depending on how competitive the keywords are though or if there is anything holding us back (poor navigation, lack of valuable content etc.) it may take up to three months or more before we see visible improvements in traffic numbers. Don't worry! Even once we hit our initial target position, we'll monitor how things continue changing and update the campaign accordingly so you don't have to pay for rankings that aren't improving.
A backlink is a link from another website that points to your own website with the goal of increasing its organic search rankings. Backlinks are one of the biggest factors in determining where your site ranks for particular keywords because they demonstrate to Google that other sites consider yours authoritative and trustworthy. For example, if lots of quality news websites started linking to my blog about SEO, it would signal to Google that this blog is an important resource for understanding search engine optimization concepts and my posts about topics like "how much does SEO cost?" would rank higher as a result. Similarly, if I had a lot of incoming links from high-quality directories or "blog networks", my pages ranking for particular search terms would rank higher than others competing for the same keywords.
Absolutely, SEO is a process that our experts have mastered. We'll optimize your site so that it ranks as high as possible for the keywords you want to target. We also ensure that your site is fully optimized with structured data, schema markups, and rich snippets that help Google display your website properly in search results.
Even if you don't sell anything online or have a website that's updated regularly, you could still use some SEO because having an active web presence is so important these days. If you have a brick-and-mortar shop with competition, people searching Google will find competing stores before yours unless you optimize your local listings. You may also create quality content centered around particular keyword phrases which can be used to increase traffic through incoming links from other websites.